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Surefire Tips to Cash in on Canadian Thanksgiving Day

Surefire Tips to Cash in on Canadian Thanksgiving Day

Increasing Sales for Canadian Thanksgiving 2024 Canadian Thanksgiving isn’t just about indulging in delicious foods with the family; it’s prime time for online shopping. You might be planning to go all guns blazing for Black Friday and Cyber Monday (BFCM), but you can use Canadian Thanksgiving and Boxing

Navigating eCommerce and Post-Purchase Shipment in the Asia-Pacific Region (APAC)

Navigating eCommerce and Post-Purchase Shipment in the Asia-Pacific Region (APAC)

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. Our first two blogs covered North America and Europe. In this blog, we’ll focus on the diverse and complex Asia-Pacific region. In the third installment of our

5 Ways Generative AI in eCommerce is Changing the Game

5 Ways Generative AI in eCommerce is Changing the Game

Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative

Photo by Ivan Samkov

Is AI Shopping the Future of eCommerce?

Learn how merchants can harness the power of this rapidly evolving technology to transform their businesses.

5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM

5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM

As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key. Here, we’ll explore some of the highest-performing strategies proven to boost

11 Labor Day Marketing Tips for eCommerce Brands

11 Labor Day Marketing Tips for eCommerce Brands

These effective Labor Day strategies will help your eCommerce brand stand out and drive sales.

How Lovisa Uses AI to Deliver Hyper-Personalized eCommerce Experiences

How Lovisa Uses AI to Deliver Hyper-Personalized eCommerce Experiences

To scale its online experience, trendy jewelry brand Lovisa built an AI-powered hyper-personalization strategy using AfterShip's solutions.

From Chaos to Clarity: Unified Commerce's Path to BFCM Operational Excellence

From Chaos to Clarity: Unified Commerce's Path to BFCM Operational Excellence

The Operational Dilemma of BFCM During the hustle and bustle of Black Friday and Cyber Monday (BFCM), businesses face significant challenges. The costs of customer acquisition (CAC) lead to low return on ad spend (ROAS), and increased order volumes drive up operational expenses. These hurdles represent major barriers to pursuing

Black Friday (BFCM) Discounting for Your Online Store

Black Friday (BFCM) Discounting for Your Online Store

For consumers, the Black Friday and Cyber Monday shopping period (or BFCM, to retailers in the know) has long been synonymous with big deals. Every Thanksgiving weekend, Americans flood retail shops and hit the web looking for Black Friday sales on items from smart TVs to high fashion to candles

Top AI Tools for Growing Your eCommerce Business in 2024

Top AI Tools for Growing Your eCommerce Business in 2024

We explore eight AI tools to help eCommerce merchants grow their business with practical applications and usage instructions.

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible.

Top Email Marketing Strategies for Black Friday and Cyber Monday

eCommerce Marketing

Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizeable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies, many

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

As the summer sun still blazes, it might seem premature to start thinking about your Black Friday and Cyber Monday (BFCM) strategy. However, early planning is essential for eCommerce merchants to ensure a successful holiday sales season. Given the fiercely competitive nature of BFCM, getting a jump start on your

AfterShip Earns Great Place to Work Certification™ in Canada [News]

AfterShip Earns Great Place to Work Certification™ in Canada [News]

Toronto, ON, July 29, 2024 - AfterShip is excited to announce its Certification™ by Great Place To Work® in Canada, which recognizes AfterShip’s commitment to its core values and an inclusive workplace culture. This achievement is based on an anonymous employee survey that compiles feedback to evaluate organizations on

The State of eCommerce and Post-Purchase Shipment in Europe

The State of eCommerce and Post-Purchase Shipment in Europe

eCommerce and post-purchase shipping practices vary across different regions worldwide. This blog series will highlight the unique practices, challenges, and opportunities in each area. In the second installment of our global eCommerce and post-purchase series, we shift our focus to Europe—a region of remarkable diversity and complexity. Europe presents

Drive More Black Friday and Cyber Monday Sales with SMS

Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to ensure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email,

What Shoppers Want: Apple Wallet Order Tracking

What Shoppers Want: Apple Wallet Order Tracking

Give your customers what they want: convenient and accurate order tracking in one place.

BFCM Email Templates to Help You Convert More Customers

BFCM Email Templates to Help You Convert More Customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In

Social Media Secrets for eCommerce Growth: Leveraging TikTok for DTC Brands

Social Media Secrets for eCommerce Growth: Leveraging TikTok for DTC Brands

This post was created by a guest of AfterShip. The views and opinions expressed herein aren't necessarily endorsed by us. If you're a community member interested in contributing to our blog, email us to inquire. Social media is reshaping the eCommerce landscape and transforming how people

Digital Customer Experience: What It Is and Why It Matters

Digital Customer Experience: What It Is and Why It Matters

Learn the critical elements of DCX and the essential strategies for optimizing the entire customer journey online.

How the Biggest Brands Use Email Marketing During BFCM

How the Biggest Brands Use Email Marketing During BFCM

Black Friday and Cyber Monday (BFCM) are crucial windows to capture sales. In fact, on Shopify alone, merchants recorded $6.3-billion USD in sales on Black Friday in 2021—a whopping $3.1-million USD sold per minute! This also represented a 23% increase from 2020, showing no sign of slowing

eCommerce Marketing

How to Build eCommerce Brand Loyalty

This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building brand loyalty for your eCommerce business. Question: what's the best way to retain eCommerce customers? For consumer brands, the answer to customer retention

Best Tips to Ignite Your Fourth of July Marketing Campaigns

eCommerce Marketing

Best Tips to Ignite Your Fourth of July Marketing Campaigns

Boost your Independence Day sales with these proven eCommerce marketing strategies.

This Is When You Need to Be Ready for BFCM Returns

This Is When You Need to Be Ready for BFCM Returns

As Black Friday and Cyber Monday (BFCM) approach, merchants gear up for a sales surge, aiming to maximize revenues during this peak season. However, that excitement comes with a rise in returns. To navigate this crucial period effectively, merchants must have a fully optimized returns process before the holiday season

The Quick Checklist To Make Your eCommerce More Trustworthy

The Quick Checklist To Make Your eCommerce More Trustworthy

This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building trust with your eCommerce store. Try this: Open Google Analytics and check your bounce rate. Not so great, right? Many people come to your website—