Social Commerce: It’s a Matter of Trust Social commerce is the next frontier in online shopping, but U.S. consumers have been slow to embrace it. Why? It comes down to two factors: trust and security. We asked 1,000 shoppers to weigh in on their social commerce attitudes and habits, and found that for those who
eCommerce Marketing When the Purchase Is Political: Navigating eCommerce in a Volatile US Election Season In case you haven’t heard, there’s an election coming up in the United States. Not only do brands have to keep up with each other, but they also have to cut through the noise generated by political ads, polls, and a loud and divided electorate. How divided? According
How to Improve ROAS This BFCM season As a retailer, you’re likely seeing a lower return on ad spend (ROAS) than ever before. And the closer we get to BFCM, the more challenging digital advertising is going to be. Why? A few reasons, actually. First, there’s increased competition. Almost every brand runs a Black Friday
Returns & Exchanges 4 Ways to Turn Black Friday and Cyber Monday Returns into Revenue Black Friday / Cyber Monday is often discussed as a boon for retailers, with a huge influx of new customers taking advantage of deep discounts. But there’s a downside to increased sales that’s less talked about, and that’s an increase in returns. Impulse buying due to lower prices
eCommerce AI Is AI Shopping the Future of eCommerce? Learn how merchants can harness the power of this rapidly evolving technology to transform their businesses.
11 Labor Day Marketing Tips for eCommerce Brands These effective Labor Day strategies will help your eCommerce brand stand out and drive sales.
How Lovisa Uses AI to Deliver Hyper-Personalized eCommerce Experiences To scale its online experience, trendy jewelry brand Lovisa built an AI-powered hyper-personalization strategy using AfterShip's solutions.
What Shoppers Want: Apple Wallet Order Tracking Give your customers what they want: convenient and accurate order tracking in one place.
eCommerce Tips Digital Customer Experience: What It Is and Why It Matters Learn the critical elements of DCX and the essential strategies for optimizing the entire customer journey online.
eCommerce Marketing Best Tips to Ignite Your Fourth of July Marketing Campaigns Boost your Independence Day sales with these proven eCommerce marketing strategies.
How BOPIS Order Tracking Solves Omnichannel Fulfillment Challenges BOPIS is a growth driver for retailers, but it also presents challenges when it comes to fulfillment. Find out why.
eCommerce Marketing AfterShip Launches Strategic Partner Program Learn about our new partner program, who we partner with, the benefits of partnering with us, and how to get started.
Your Burning Questions about AI and Automation, Answered All the questions we didn't get to at our recent webinar about how merchants can leverage smart technology to increase efficiency, sales, and loyalty.
Unified Commerce: The Key to Maximizing Efficiency, Visibility, and Loyalty Learn why unified commerce is a game-changer for retailers and customers alike.
eCommerce Tips Do Shoppers Really Care About Sustainability? [Earth Day 2024] If you look at eCommerce through the lens of the climate crisis, you see a flurry of contradictions. Consumers are buying more than ever, and the world’s biggest brands aren’t the ones with deep commitments to sustainability. Yet we are constantly told that shoppers care about the future
Tracking & Shipping How to Improve the Last Mile to Save Time and Revenue The last mile, when not optimized, can lead to higher staff workloads, longer turnaround times, and higher operational costs. Would you like to maximize your resources, and improve your travel times and on-time rates? Then it’s important that you prioritize and optimize your last mile delivery process. What is
Returns & Exchanges How to Choose the Right Returns Software for Your eCommerce Business Learn how to find the best solution to help improve customer loyalty and retention, optimize return costs, and retain more revenue.
eCommerce Tips From Checkout to Delivery: Building a Mobile-First Customer Journey Mobile shoppers are looking for ease, convenience, and speed at every stage in the customer journey, and merchants need to rise to meet their needs.
Returns & Exchanges eCommerce Returns: The Fashion Industry’s $218 Billion Problem The current rate of returns for apparel brands is unsustainable. Find out why shoppers return so many products, and what fashion retailers can do to turn returns into new opportunities.
Personalization The Best Cross-Selling Strategies for Your Shopify Store Want to increase AOV, revenue, and customer lifetime value for your Shopify store? Then it’s time to take a good look at your cross-sell strategy.
Personalization Skyrocket Your Shopify Sales With Upselling Upsells are an easy and effective way to boost sales, engagement, and retention—but not all upgrades are created equal. Learn the strategies that will help you sell more at every touchpoint.
Returns & Exchanges Are Free Returns Dead? Industry Experts Weigh In While many clickbait headlines have declared that the free returns party is over, it’s still the industry standard. But is that changing?
Returns & Exchanges What Shopify Merchants Should Know About Returns Management A well-managed returns process is crucial for eCommerce merchants focused on long-term loyalty and retention. After all, the speed and ease at which a customer can return an unwanted item can determine whether or not they buy from you again. Shopify merchants have many returns management options, from the basic
TikTok Shop How Social Proof Powers Product Discovery and Sales on TikTok TikTok has long been an effective tool for product discovery, but the launch of TikTok Shop has ushered in a social commerce frenzy. As more eCommerce merchants jump on the platform to tap into the revenue potential, it becomes harder for your brand and products to stand out. The solution?
