The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program TikTok Shop is making a big splash. In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social
TikTok Shop The Safest Way to Sell Products on TikTok Shop Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s
Managing High-Volume eCommerce on TikTok Shop This post was created by a guest of AfterShip in collaboration with Sarah Kang, AfterShip's Senior Technology Partner Manager. If you're a partner or community member interested in contributing to our blog, email us. In 2023, TikTok seemingly evolved from a platform known for viral dances
Social Media Secrets for eCommerce Growth: Leveraging TikTok for DTC Brands This post was created by a guest of AfterShip. The views and opinions expressed herein aren't necessarily endorsed by us. If you're a community member interested in contributing to our blog, email us to inquire. Social media is reshaping the eCommerce landscape and transforming how people
Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and
TikTok Shop The eCommerce Seller’s Guide to TikTok Fulfillment TikTok Shop is an essential channel for sellers who want to expand their reach and sales potential. Choosing the right fulfillment option is crucial for keeping customers happy, running operations smoothly, and scaling effectively. Whether you already have fulfillment processes or need help getting the products you sell on TikTok
TikTok Shop Attract More Gen Z Buyers: 4 TikTok Tips for eCommerce Brands TikTok has taken the social media world by storm and transformed how brands use it to engage potential buyers, especially those in Gen Z (born late 1990s through early 2010s). With 61% of Gen Z in the US using it at least once a month and 68% willing to purchase
TikTok Shop A Comprehensive Guide to Scraping TikTok for Product Trends Understanding TikTok trends can mean the difference between a product that languishes on digital shelves and one that flies off them. TikTok's unique algorithm exposes users to an ever-evolving stream of content, much of which revolves around viral products and challenges that users participate in. For eCommerce professionals,
TikTok Shop Avoiding Over-Saturation in the Social Commerce Market With consumers increasingly relying on social media platforms for shopping, social commerce is gaining momentum in retail. It involves using social media networks (such as Instagram, Facebook, and TikTok Shop) and online tools to facilitate buying and selling products. However, with more players in this space to reap the benefits
TikTok Shop How to Elevate Your Omnichannel Marketing Strategy with TikTok Shop Everything in eCommerce is evolving, and TikTok’s emergence as a major player in the social commerce space proves it. Now out of beta, TikTok Shop isn't merely another eCommerce platform. It’s a transformative sales and marketing channel that even skeptics should reconsider. TikTok’s relevance extends
TikTok Shop Spot the Sellers: How to Find Trending Products on TikTok TikTok, a social commerce powerhouse, helps hungry merchants capture the next wave of consumers and turn trends into lucrative sales. Its undeniable reach of over one billion monthly users makes it a potentially transformative platform for selling. Unlocking TikTok’s revenue potential takes more than a mere advertising presence, however.
TikTok Shop Understanding TikTok Shop Algorithm Changes With thousands of products and billions of users, it may seem impossible to stand out on TikTok. However, TikTok's algorithm works to help consumers to discover new, relevant content that matches their interests. So, it’s important to find ways to understand the algorithm and use it to
TikTok Shop How Social Proof Powers Product Discovery and Sales on TikTok TikTok has long been an effective tool for product discovery, but the launch of TikTok Shop has ushered in a social commerce frenzy. As more eCommerce merchants jump on the platform to tap into the revenue potential, it becomes harder for your brand and products to stand out. The solution?
TikTok Shop Making Your Brand Pop on TikTok Shop: How to Stand Out and Sell More TikTok is a social platform that transcends borders and breaks down barriers between brands and their customers—more than 1 billion of them. But why should your brand consider TikTok Shop? Simple. It's where your customers are, and they're ready to buy. By building a TikTok
TikTok Shop How To Sell on TikTok Shop: What You Need to Know [Ultimate Merchant Guide] Since its launch, TikTok has emerged as a powerhouse for eComm brands looking to reach younger and more engaged audiences. But it's been a tougher nut to crack when it comes to DTC marketing because traditional advertising can feel out of place on the platform, and brands often
TikTok Shop Why Social Commerce is the Future of Online Retail The future of online retail blends social media and eCommerce, giving rise to a whole new shopping experience called social commerce. This approach transforms how consumers engage with brands, unveiling new opportunities for growth. Social commerce revenue in the US alone is expected to surpass $30 billion in the next
TikTok Shop 3 Smart Tactics for Selling Products on TikTok Shop Even before the official rollout of TikTok Shop in September, merchants were already building a presence on the platform to create brand awareness and generate sales. It's safe to say it would evolve social commerce in some major ways. With its official release in the US, it'
TikTok Shop 6 Beauty Influencers Making a Killing with TikTok Shop (And What You Can Learn From Them) After years of testing, TikTok Shop has officially rolled out in the US. We don't want to overstate it, but we're probably looking at the next big thing in social commerce. Beauty, fashion, and lifestyle brands have led the charge. No surprises there—these brands have
TikTok Shop #TikTokMadeMeBuyIt: How to Reap the Benefits of Social Commerce Social commerce is starting to rewrite the rules of traditional eCommerce. Those who embrace this change are not just surviving. They're thriving, harnessing the power of virality to propel their brands to new heights. Social commerce is not merely a trend—it's an evolution. By 2027,