eCommerce Marketing - AfterShip Blog

Sign in Subscribe

eCommerce Marketing

Elevate your online business with proven eCommerce marketing strategies that convert. Discover the power of digital campaigns, social media insights, and data-driven approaches tailored to boost your online sales. With our expert guidance on eCommerce marketing, transform your brand's online presence into a revenue-generating powerhouse.

Okendo Reviews Flow

The Importance of Capturing Timely Reviews After Successful Delivery

Reviews do more than share opinions — they tell personal stories that build trust, guide purchasing decisions, and foster long-term loyalty. They’re an essential tool for eCommerce brands looking to build relationships with customers and provide authentic social proof. Encouraging customers to leave reviews is a highly effective way to

Mobile phone with social media apps displayed

Social Commerce: It’s a Matter of Trust

Social commerce is the next frontier in online shopping, but U.S. consumers have been slow to embrace it. Why? It comes down to two factors: trust and security. We asked 1,000 shoppers to weigh in on their social commerce attitudes and habits, and found that for those who

When the Purchase Is Political: Navigating eCommerce in a Volatile US Election Season

eCommerce Marketing

When the Purchase Is Political: Navigating eCommerce in a Volatile US Election Season

In case you haven’t heard, there’s an election coming up in the United States. Not only do brands have to keep up with each other, but they also have to cut through the noise generated by political ads, polls, and a loud and divided electorate. How divided? According

3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not)

3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not)

Let’s jump into our time machine. Set the dial in the Delorean to October 2014 — ten years ago, at the time of publication. Gartner has just published ‘Top 10 Strategic Predictions for 2015 and Beyond,’ prepared by nearly two dozen analysts who are attempting to lay out a roadmap

How to Improve ROAS This BFCM season

How to Improve ROAS This BFCM season

As a retailer, you’re likely seeing a lower return on ad spend (ROAS) than ever before. And the closer we get to BFCM, the more challenging digital advertising is going to be. Why? A few reasons, actually. First, there’s increased competition. Almost every brand runs a Black Friday

11 Labor Day Marketing Tips for eCommerce Brands

11 Labor Day Marketing Tips for eCommerce Brands

These effective Labor Day strategies will help your eCommerce brand stand out and drive sales.

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible.

Top Email Marketing Strategies for Black Friday and Cyber Monday

eCommerce Marketing

Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizeable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies, many

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

As the summer sun still blazes, it might seem premature to start thinking about your Black Friday and Cyber Monday (BFCM) strategy. However, early planning is essential for eCommerce merchants to ensure a successful holiday sales season. Given the fiercely competitive nature of BFCM, getting a jump start on your

Drive More Black Friday and Cyber Monday Sales with SMS

Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to ensure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email,

BFCM Email Templates to Help You Convert More Customers

BFCM Email Templates to Help You Convert More Customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In

eCommerce Marketing

How to Build eCommerce Brand Loyalty

This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building brand loyalty for your eCommerce business. Question: what's the best way to retain eCommerce customers? For consumer brands, the answer to customer retention

Best Tips to Ignite Your Fourth of July Marketing Campaigns

eCommerce Marketing

Best Tips to Ignite Your Fourth of July Marketing Campaigns

Boost your Independence Day sales with these proven eCommerce marketing strategies.

Omnichannel Marketing Explained: The eCommerce Marketer's Must-Read Guide

eCommerce Marketing

Omnichannel Marketing Explained: The eCommerce Marketer's Must-Read Guide

Commerce can be a cutthroat business, and mastering omnichannel marketing isn't just smart—it's survival. Imagine a frustrated shopper bouncing between disconnected online and offline interactions, only to find solace with a competitor who gets it right. With shoppers expecting seamless transitions across both realms, sellers

AfterShip Launches Strategic Partner Program

eCommerce Marketing

AfterShip Launches Strategic Partner Program

Learn about our new partner program, who we partner with, the benefits of partnering with us, and how to get started.

eCommerce Marketing Essentials: Everything You Need to Get Started

eCommerce Marketing

eCommerce Marketing Essentials: Everything You Need to Get Started

If you're just jumping on the eCommerce wagon, we have some good news... and we have some bad news. The good news is that selling online has never been easier. What was once the Wild West of marketing has been thoroughly tamed. The tools and tactics at your

The importance of post-purchase without third party cookies

eCommerce Marketing

The importance of post-purchase without third party cookies

The banning of third-party cookies [https://blog.hubspot.com/marketing/third-party-cookie-phase-out] has ignited a heated debate about the future of online advertising. Experts are predicting that the post-purchase marketing landscape will look very different as a result, with brands having to rely more on first-party data to target consumers. But,

Customer retention 101: 7 powerful ways to generate repeat business

eCommerce Marketing

Customer retention 101: 7 powerful ways to generate repeat business

Customer retention is essential to your brand’s success. As an ecommerce business owner, you’re probably focused on getting more customers — but what about the customers you already have? Are you working to retain them with great experiences? If you’re yet to market to current customers, now’s

Customer experience management: What is it and how to leverage it for your business?

eCommerce Marketing

Customer experience management: What is it and how to leverage it for your business?

Your success as an ecommerce business doesn’t just depend on offering the best products at the best prices — it also depends on effectively managing your customer experience. In fact, customer experience management might have a bigger impact on your growth than any pricing or product strategy. But don’t

75 customer experience quotes to supercharge your business in 2022

eCommerce Marketing

75 customer experience quotes to supercharge your business in 2022

Whether or not you’re making conscious decisions about it, your business is heavily involved in customer experience (CX). That’s because every business is. This customer experience quote from Dave Dyson, Senior Customer Service Evangelist at Zendesk, sums it up: "Customer experience involves every way a customer interacts