Strategies for AOV Growth Through Extended Customer Experiences [Webinar Recap]

Last week AfterShip hosted a webinar focused on strategies for increasing average order value (AOV) by providing extended customer experiences. We were joined by industry experts who shared their insights and best practices for achieving AOV growth through innovative tactics. Panel of Experts Sarah Kang is the Sr. Technology Partnerships

Upselling Throughout the Year: An Essential Guide for eCommerce Holidays

Staying current with seasonal events and holidays can be challenging, so we’ve compiled a comprehensive marketing calendar to help you stay on top of your game. Use it as a guide to plan your promos and offers throughout the year—and ensure your eCommerce store is always one step

eCommerce Tips

What is eCommerce? Everything You Need to Know in 2024

The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and

eCommerce Tips

From Checkout to Delivery: Building a Mobile-First Customer Journey

Mobile shoppers are looking for ease, convenience, and speed at every stage in the customer journey, and merchants need to rise to meet their needs.

TikTok Shop

Attract More Gen Z Buyers: 4 TikTok Tips for eCommerce Brands

TikTok has taken the social media world by storm and transformed how brands use it to engage potential buyers, especially those in Gen Z (born late 1990s through early 2010s). With 61% of Gen Z in the US using it at least once a month and 68% willing to purchase

Tracking & Shipping

How to Reduce WISMO Tickets

Have you got WISMOs aplenty? Are they setting you back with delays, customer contact overload, low efficiency, and lost revenue? Well, you’ve come to the right place.  Let’s find out how to reduce those WISMO tickets. What is WISMO? WISMO is an acronym that stands for “where is

New Data Reveals the More Flexible the Returns, the More Retained Revenue

For eCommerce merchants, understanding consumer behavior and preferences is not just advantageous—it's essential. The latest AfterShip eCommerce Returns Report sheds light on a compelling trend: businesses retain more revenue when they offer more flexible returns options. This finding underscores a fundamental shift in online shopping dynamics, where

Personalization

How to Enhance AOV with Personalized Recommendations at Every Touchpoint

eCommerce in 2024 is all about boosting profitability. While the usual metrics like conversion rates and sales volume are vital, there is one metric that drives profits more than most: Average Order Value (AOV).  AOV plays a crucial role in profitability without relying on acquiring more traffic, which can be

Returns & Exchanges

eCommerce Returns: The Fashion Industry’s $218 Billion Problem

The current rate of returns for apparel brands is unsustainable. Find out why shoppers return so many products, and what fashion retailers can do to turn returns into new opportunities.

eCommerce Tips

Unpacking the Biggest Takeaways from Shopify's Winter '24 Edition

Shopify Winter '24 Edition has just been released, and it's packed with updates that can boost your conversion rates, enhance your marketing strategies, and refine your operations. This edition is not just about the immediate impact—it’s about setting the stage for sustained success and scalability.

AfterShip Enables Innovative Apple Wallet Order Tracking for Customers [News]

Consumers now have an easier way to track the status of their online orders in Apple Wallet Austin, TX - February 20, 2024 - AfterShip, the industry-leading customer experience platform for eCommerce, announced today it has enabled Apple Wallet Order Tracking to allow users to receive real-time delivery updates and

Personalization

The Best Cross-Selling Strategies for Your Shopify Store

Want to increase AOV, revenue, and customer lifetime value for your Shopify store? Then it’s time to take a good look at your cross-sell strategy.

TikTok Shop

A Comprehensive Guide to Scraping TikTok for Product Trends

Understanding TikTok trends can mean the difference between a product that languishes on digital shelves and one that flies off them.  TikTok's unique algorithm exposes users to an ever-evolving stream of content, much of which revolves around viral products and challenges that users participate in. For eCommerce professionals,

Personalization

Skyrocket Your Shopify Sales With Upselling

Upsells are an easy and effective way to boost sales, engagement, and retention—but not all upgrades are created equal. Learn the strategies that will help you sell more at every touchpoint.

Returns & Exchanges

Are Free Returns Dead? Industry Experts Weigh In

While many clickbait headlines have declared that the free returns party is over, it’s still the industry standard. But is that changing?

Returns & Exchanges

Customer-Centric Returns: Balancing Experience and Efficiency

Customer-centric returns have emerged as a decisive factor influencing purchasing decisions. As online shoppers increasingly scrutinize return policies before clicking the 'Buy Now' button, merchants are grappling with the challenge of providing seamless, cost-effective return experiences that don't erode their bottom line. In 2023, changes to

Returns & Exchanges

What Shopify Merchants Should Know About Returns Management

A well-managed returns process is crucial for eCommerce merchants focused on long-term loyalty and retention. After all, the speed and ease at which a customer can return an unwanted item can determine whether or not they buy from you again.  Shopify merchants have many returns management options, from the basic

TikTok Shop

Avoiding Over-Saturation in the Social Commerce Market

With consumers increasingly relying on social media platforms for shopping, social commerce is gaining momentum in retail. It involves using social media networks (such as Instagram, Facebook, and TikTok Shop) and online tools to facilitate buying and selling products. However, with more players in this space to reap the benefits

TikTok Shop

How to Elevate Your Omnichannel Marketing Strategy with TikTok Shop

Everything in eCommerce is evolving, and TikTok’s emergence as a major player in the social commerce space proves it.  Now out of beta, TikTok Shop isn't merely another eCommerce platform. It’s a transformative sales and marketing channel that even skeptics should reconsider. TikTok’s relevance extends

TikTok Shop

Spot the Sellers: How to Find Trending Products on TikTok

TikTok, a social commerce powerhouse, helps hungry merchants capture the next wave of consumers and turn trends into lucrative sales. Its undeniable reach of over one billion monthly users makes it a potentially transformative platform for selling. Unlocking TikTok’s revenue potential takes more than a mere advertising presence, however.

TikTok Shop

Understanding TikTok Shop Algorithm Changes

With thousands of products and billions of users, it may seem impossible to stand out on TikTok. However, TikTok's algorithm works to help consumers to discover new, relevant content that matches their interests. So, it’s important to find ways to understand the algorithm and use it to

TikTok Shop

How Social Proof Powers Product Discovery and Sales on TikTok

TikTok has long been an effective tool for product discovery, but the launch of TikTok Shop has ushered in a social commerce frenzy. As more eCommerce merchants jump on the platform to tap into the revenue potential, it becomes harder for your brand and products to stand out. The solution?

TikTok Shop

Making Your Brand Pop on TikTok Shop: How to Stand Out and Sell More

TikTok is a social platform that transcends borders and breaks down barriers between brands and their customers—more than 1 billion of them. But why should your brand consider TikTok Shop?  Simple. It's where your customers are, and they're ready to buy.  By building a TikTok

TikTok Shop

How To Sell on TikTok Shop: What You Need to Know [Ultimate Merchant Guide]

Since its launch, TikTok has emerged as a powerhouse for eComm brands looking to reach younger and more engaged audiences. But it's been a tougher nut to crack when it comes to DTC marketing because traditional advertising can feel out of place on the platform, and brands often

TikTok Shop

Why Social Commerce is the Future of Online Retail

The future of online retail blends social media and eCommerce, giving rise to a whole new shopping experience called social commerce. This approach transforms how consumers engage with brands, unveiling new opportunities for growth. Social commerce revenue in the US alone is expected to surpass $30 billion in the next