eCommerce AI 5 Ways Generative AI in eCommerce is Changing the Game Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative
5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key. Here, we’ll explore some of the highest-performing strategies proven to boost
eCommerce AI Top AI Tools for Growing Your eCommerce Business in 2024 We explore eight AI tools to help eCommerce merchants grow their business with practical applications and usage instructions.
10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible.
eCommerce Marketing Top Email Marketing Strategies for Black Friday and Cyber Monday For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizeable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies, many
Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing] As the summer sun still blazes, it might seem premature to start thinking about your Black Friday and Cyber Monday (BFCM) strategy. However, early planning is essential for eCommerce merchants to ensure a successful holiday sales season. Given the fiercely competitive nature of BFCM, getting a jump start on your
The State of eCommerce and Post-Purchase Shipment in Europe eCommerce and post-purchase shipping practices vary across different regions worldwide. This blog series will highlight the unique practices, challenges, and opportunities in each area. In the second installment of our global eCommerce and post-purchase series, we shift our focus to Europe—a region of remarkable diversity and complexity. Europe presents
Drive More Black Friday and Cyber Monday Sales with SMS As we prepare to head into the busiest shopping weekend of the year, it’s important to ensure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email,
BFCM Email Templates to Help You Convert More Customers Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In
How the Biggest Brands Use Email Marketing During BFCM Black Friday and Cyber Monday (BFCM) are crucial windows to capture sales. In fact, on Shopify alone, merchants recorded $6.3-billion USD in sales on Black Friday in 2021—a whopping $3.1-million USD sold per minute! This also represented a 23% increase from 2020, showing no sign of slowing
This Is When You Need to Be Ready for BFCM Returns As Black Friday and Cyber Monday (BFCM) approach, merchants gear up for a sales surge, aiming to maximize revenues during this peak season. However, that excitement comes with a rise in returns. To navigate this crucial period effectively, merchants must have a fully optimized returns process before the holiday season
Boosting eCommerce Sales for Father's Day: Tactics and Tools for Success Father's Day has become a major retail event, with consumers eager to show appreciation through gifts. A recent survey by the National Retail Federation revealed that nearly three-quarters of consumers planned to spend a record-breaking $22.9 billion on Father's Day gifts this year, marking a
The State of eCommerce and Post-Purchase Shipment in North America The eCommerce experience isn't one-size-fits-all. How customers shop, buy products, and receive shipments varies widely from region to region. Grasping these differences is key for businesses looking to expand and fine-tune their operations. This series explores the unique aspects of the eCommerce landscape around the world. Today, let&
Decode Shopify Winter '24 Edition: Unleashing the Full Power of Checkout Extensibility Shopify Editions is a twice-yearly announcement that brings together all the changes and improvements to Shopify’s platform. Packaging it all together in one seasonal “edition” lets merchants explore many new features of Shopify in one place, saving you from hunting down multiple smaller updates. Winter '24 Edition just
Strategies for AOV Growth Through Extended Customer Experiences [Webinar Recap] Last week AfterShip hosted a webinar focused on strategies for increasing average order value (AOV) by providing extended customer experiences. We were joined by industry experts who shared their insights and best practices for achieving AOV growth through innovative tactics. Panel of Experts Sarah Kang is the Sr. Technology Partnerships
Upselling Throughout the Year: An Essential Guide for eCommerce Holidays Staying current with seasonal events and holidays can be challenging, so we’ve compiled a comprehensive marketing calendar to help you stay on top of your game. Use it as a guide to plan your promos and offers throughout the year—and ensure your eCommerce store is always one step
New Data Reveals the More Flexible the Returns, the More Retained Revenue For eCommerce merchants, understanding consumer behavior and preferences is not just advantageous—it's essential. The latest AfterShip eCommerce Returns Report sheds light on a compelling trend: businesses retain more revenue when they offer more flexible returns options. This finding underscores a fundamental shift in online shopping dynamics, where
Personalization How to Enhance AOV with Personalized Recommendations at Every Touchpoint eCommerce in 2024 is all about boosting profitability. While the usual metrics like conversion rates and sales volume are vital, there is one metric that drives profits more than most: Average Order Value (AOV). AOV plays a crucial role in profitability without relying on acquiring more traffic, which can be
TikTok Shop A Comprehensive Guide to Scraping TikTok for Product Trends Understanding TikTok trends can mean the difference between a product that languishes on digital shelves and one that flies off them. TikTok's unique algorithm exposes users to an ever-evolving stream of content, much of which revolves around viral products and challenges that users participate in. For eCommerce professionals,
Returns & Exchanges Customer-Centric Returns: Balancing Experience and Efficiency Customer-centric returns have emerged as a decisive factor influencing purchasing decisions. As online shoppers increasingly scrutinize return policies before clicking the 'Buy Now' button, merchants are grappling with the challenge of providing seamless, cost-effective return experiences that don't erode their bottom line. In 2023, changes to
TikTok Shop Avoiding Over-Saturation in the Social Commerce Market With consumers increasingly relying on social media platforms for shopping, social commerce is gaining momentum in retail. It involves using social media networks (such as Instagram, Facebook, and TikTok Shop) and online tools to facilitate buying and selling products. However, with more players in this space to reap the benefits
TikTok Shop Understanding TikTok Shop Algorithm Changes With thousands of products and billions of users, it may seem impossible to stand out on TikTok. However, TikTok's algorithm works to help consumers to discover new, relevant content that matches their interests. So, it’s important to find ways to understand the algorithm and use it to
TikTok Shop The Safest Way to Sell Products on TikTok Shop Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s
TikTok Shop Making Your Brand Pop on TikTok Shop: How to Stand Out and Sell More TikTok is a social platform that transcends borders and breaks down barriers between brands and their customers—more than 1 billion of them. But why should your brand consider TikTok Shop? Simple. It's where your customers are, and they're ready to buy. By building a TikTok
TikTok Shop Why Social Commerce is the Future of Online Retail The future of online retail blends social media and eCommerce, giving rise to a whole new shopping experience called social commerce. This approach transforms how consumers engage with brands, unveiling new opportunities for growth. Social commerce revenue in the US alone is expected to surpass $30 billion in the next
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