eCommerce Tips How to Reduce Post-Purchase Dissonance Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone. Many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often
Tracking & Shipping What is Post-Purchase Evaluation? Do you know what your customer does after they purchase from you? If not, you're not alone. In fact, post-purchase evaluation is often overlooked by eCommerce retailers. In the rush to secure more sales, merchants often pay less attention than they should to the impact that what happens
eCommerce Tips What is eCommerce? Everything You Need to Know in 2024 The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and
Tracking & Shipping How to Reduce WISMO Tickets Have you got WISMOs aplenty? Are they setting you back with delays, customer contact overload, low efficiency, and lost revenue? Well, you’ve come to the right place. Let’s find out how to reduce those WISMO tickets. What is WISMO? WISMO is an acronym that stands for “where is
eCommerce Tips Unpacking the Biggest Takeaways from Shopify's Winter '24 Edition The Shopify Winter '24 Edition has just been released, and it's packed with updates that can boost your conversion rates, enhance your marketing strategies, and refine your operations. This edition is not just about the immediate impact—it’s about setting the stage for sustained success and
TikTok Shop How To Sell on TikTok Shop: What You Need to Know [Ultimate Merchant Guide] Since its launch, TikTok has emerged as a powerhouse for eComm brands looking to reach younger and more engaged audiences. But it's been a tougher nut to crack when it comes to DTC marketing because traditional advertising can feel out of place on the platform, and brands often
Personalization How to unwrap greater BFCM revenues in the post-purchase experience? While it is a given that most e-commerce sites see a surge of sales during the BFCM season, savvy retailers do not take the expected business volumes for granted. Truly successful retailers take steps to drive incremental revenues and cement customer loyalty, a gift that will keep giving for strong
The Importance of Post-purchase Behavior for Growing eCommerce Brands In your mind, where does the customer journey end? A lot of thought and effort goes into acquiring customers, but what online retailers often forget is that the post-purchase phase is also a critical time for customer retention and growth. In fact, it's often said that the true
