The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program TikTok Shop is making a big splash. In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social
How AI Personalization is Reshaping eCommerce in 2024 Your customers have a whole different understanding of “personalization” than you do. Sure, the principle makes sense to them — who doesn’t love the idea of getting tailored service that matches their needs and shopping habits? Who doesn’t want merchants to treat them like humans and not numbers? But
How to Fight Porch Piracy in BFCM 2024 Black Friday Cyber Monday (BFCM) in 2024 is set to be a whirlwind of online shopping excitement, with countless packages soon journeying to eager customers worldwide. But alongside the buzz and bustle of the peak shopping season, there's also an increased risk of porch piracy — a threat that
eCommerce AI 3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not) Let’s jump into our time machine. Set the dial in the Delorean to October 2014 — ten years ago, at the time of publication. Gartner has just published ‘Top 10 Strategic Predictions for 2015 and Beyond,’ prepared by nearly two dozen analysts who are attempting to lay out a roadmap
eCommerce Tips Black Friday (BFCM) Discounting for Your Online Store For consumers, the Black Friday and Cyber Monday shopping period (or BFCM, to retailers in the know) has long been synonymous with big deals. Every Thanksgiving weekend, Americans flood retail shops and hit the web looking for Black Friday sales on items from smart TVs to high fashion to candles
eCommerce Marketing How to Build eCommerce Brand Loyalty This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building brand loyalty for your eCommerce business. Question: what's the best way to retain eCommerce customers? For consumer brands, the answer to customer retention
eCommerce Tips The Quick Checklist To Make Your eCommerce More Trustworthy This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building trust with your eCommerce store. Try this: Open Google Analytics and check your bounce rate. Not so great, right? Many people come to your website—
eCommerce Marketing eCommerce Marketing Essentials: Everything You Need to Get Started If you're just jumping on the eCommerce wagon, we have some good news... and we have some bad news. The good news is that selling online has never been easier. What was once the Wild West of marketing has been thoroughly tamed. The tools and tactics at your
eCommerce Tips How to Reduce Post-Purchase Dissonance Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone. Many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often
Tracking & Shipping What is Post-Purchase Evaluation? Do you know what your customer does after they purchase from you? If not, you're not alone. In fact, post-purchase evaluation is often overlooked by eCommerce retailers. In the rush to secure more sales, merchants often pay less attention than they should to the impact that what happens
eCommerce Tips What is eCommerce? Everything You Need to Know in 2024 The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and
Tracking & Shipping How to Reduce WISMO Tickets Have you got WISMOs aplenty? Are they setting you back with delays, customer contact overload, low efficiency, and lost revenue? Well, you’ve come to the right place. Let’s find out how to reduce those WISMO tickets. What is WISMO? WISMO is an acronym that stands for “where is
eCommerce Tips Unpacking the Biggest Takeaways from Shopify's Winter '24 Edition Shopify Winter '24 Edition has just been released, and it's packed with updates that can boost your conversion rates, enhance your marketing strategies, and refine your operations. This edition is not just about the immediate impact—it’s about setting the stage for sustained success and scalability.
TikTok Shop How To Sell on TikTok Shop: What You Need to Know [Ultimate Merchant Guide] Since its launch, TikTok has emerged as a powerhouse for eComm brands looking to reach younger and more engaged audiences. But it's been a tougher nut to crack when it comes to DTC marketing because traditional advertising can feel out of place on the platform, and brands often
Personalization How to unwrap greater BFCM revenues in the post-purchase experience? While it is a given that most e-commerce sites see a surge of sales during the BFCM season, savvy retailers do not take the expected business volumes for granted. Truly successful retailers take steps to drive incremental revenues and cement customer loyalty, a gift that will keep giving for strong
The Importance of Post-purchase Behavior for Growing eCommerce Brands In your mind, where does the customer journey end? A lot of thought and effort goes into acquiring customers, but what online retailers often forget is that the post-purchase phase is also a critical time for customer retention and growth. In fact, it's often said that the true
