TikTok Shop 3 Smart Tactics for Selling Products on TikTok Shop Even before the official rollout of TikTok Shop in September, merchants were already building a presence on the platform to create brand awareness and generate sales. It's safe to say it would evolve social commerce in some major ways. With its official release in the US, it'
TikTok Shop 6 Beauty Influencers Making a Killing with TikTok Shop (And What You Can Learn From Them) After years of testing, TikTok Shop has officially rolled out in the US. We don't want to overstate it, but we're probably looking at the next big thing in social commerce. Beauty, fashion, and lifestyle brands have led the charge. No surprises there—these brands have
Personalization Boost Your BFCM Conversions With Advanced Merchandising Tactics No matter how good your ad copy is, thousands of equally great promotional messages are fighting for your target audience's attention, especially during Black Friday and Cyber Monday (BFCM) sales. You need something that will convert them before their eye falls on your competitor’s deal. Thankfully, two
