5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM

As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key.

Here, we’ll explore some of the highest-performing strategies proven to boost Average Order Value (AOV) and drive on-site conversions, ensuring your business thrives this holiday season.

1. Enhance Product Discovery to Increase Revenue

When shoppers visit your website during BFCM, they’re often overwhelmed by the sheer volume of products available, or struggle to find the most relevant product. This can lead to decision fatigue, causing potential customers to leave without making a purchase. 

To combat this, make product discovery as effortless as possible. AI-driven search and recommendation systems can significantly enhance the personalized shopping experience by:

• Uncovering interests: AI algorithms analyze browsing behavior and past purchases to display personalized search results and product suggestions.
• Capturing attention: By prominently displaying relevant products on your homepage, you can immediately engage shoppers and entice them to explore more.
• Incentivizing exploration: Detailed product descriptions, high-quality images, and AI-curated lists of products help keep shoppers on your site longer, increasing the likelihood of a purchase.

Up to 78% of shoppers say personalized content makes them more likely to repurchase.

2. Build Trust Through Authentic Customer Reviews

Trust is a critical factor in online shopping. With up to 95% of shoppers consulting product reviews before purchasing, it’s essential to leverage this trust-building tool effectively. Displaying real customer feedback on your site helps answer key questions like:

• “Is this brand worth my money?”
• “How is the quality of the product?”
• “What has been the experience of others with customer service?”

For example, Raycon highlights user reviews directly on their product pages, giving potential buyers the reassurance they need to make a confident purchase decision. By showcasing customer voices, you build trust and address potential concerns that might prevent a sale.

3. Set Clear Expectations with Estimated Delivery Dates to Improve Conversion Rates

One of the biggest concerns for shoppers during BFCM is whether their purchases will arrive on time. This uncertainty can lead to hesitation and cart abandonment. You can encourage immediate purchases by providing estimated delivery dates on product pages. Clear shipping timelines can prompt customers to buy now rather than wait, especially during peak shopping seasons. This also reduces uncertainty—shoppers know exactly when to expect their purchases, helping them plan accordingly.

By addressing shipping concerns upfront, you can remove a significant barrier to conversion, encouraging more shoppers to complete their purchases.

4. Offer Strategic Bundles to Increase AOV and Revenue

Apart from the products shoppers have selected, there’s often an opportunity to increase their order value through strategic bundling. By analyzing past purchasing data and leveraging AI insights, you can create bundles that comprehensively meet shoppers' needs. 

For instance, DIME Beauty offers skincare bundles that cater to specific skin types, encouraging customers to purchase a complete set rather than individual items. And it isn’t just a random pairing of items—DIME has taken the time to understand its customers and provide a bundle that meets a consumer habit with a full skincare routine.

5. Create Urgency to Drive Quick Conversions

In the final stages of the buying process, creating a sense of urgency can be the push customers need to finalize their purchases. Techniques such as:

• Limited-time discounts: Special offers only available for a short period can prompt shoppers to act quickly.
• Free shipping thresholds: Offering free shipping on orders above a certain amount encourages customers to add more items to their cart.
• Exclusive gifts: Providing a gift with purchase for orders over a certain value can incentivize larger orders.

These tactics tap into the fear of missing out (FOMO), a powerful psychological trigger that can significantly boost conversion rates. A popular tactic for upselling throughout the year, the strategic use of urgency fuels customer intent and accelerates the purchase decision.

Equip Your Store for BFCM Success

Implementing strategies like enhancing product discovery, leveraging customer reviews, and creating urgency can significantly boost your BFCM performance. Explore our BFCM Pre-Purchase Playbook for more in-depth tactics, which offers actionable examples.

Discover how AfterShip Personalization, AfterShip Reviews, and AfterShip EDD can further elevate your store’s success. 

For more information on maximizing your BFCM revenue with hyper-personalized CX to take your strategy to the next level, learn more here.