From Chaos to Clarity: Unified Commerce's Path to BFCM Operational Excellence The Operational Dilemma of BFCM During the hustle and bustle of Black Friday and Cyber Monday (BFCM), businesses face significant challenges. The costs of customer acquisition (CAC) lead to low return on ad spend (ROAS), and increased order volumes drive up operational expenses. These hurdles represent major barriers to pursuing
Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and
From Fulfillment to Returns: Building a Unified Customer Experience Through Lifecycle Order Tracking In today's evolving retail landscape, consumers expect a seamless shopping experience across touchpoints. Unified commerce has emerged as a strategy connecting backend systems with customer-facing touchpoints through a single platform. A crucial element of this approach is lifecycle order tracking, enabling effortless tracking and synchronization of order status
