The customer experience (CX) is the summation of a buyer's every touchpoint and engagement with your brand. Each impression, no matter how fleeting or significant, adds to the experience. And it's up to brands to create an experience that is not only frictionless, but so positive

Launching an online business is so much more than building a pretty website. You need systems and processes in the background to get products into customers' hands. One key area is eCommerce shipping. Below, we take a look at what it is and what you need to know to