What Shoppers Want: Apple Wallet Order Tracking

If you search for “Apple Wallet Order Tracking” on Reddit, you’ll see many posts like this. These shoppers are frustrated because they use Apple Wallet and know that order tracking is a feature, but none of their purchases appear there. Why? Because the brands they shop with haven’t enabled it.

Apple Wallet Order Tracking was first released with iOS 16 in 2022. Earlier this year, AfterShip announced the release of real-time tracking through Apple Wallet for merchants who use AfterShip Tracking. 

This feature represents a significant trend in eCommerce: convenience. Shoppers don’t want to search through email for order status updates — they want to access that information quickly and in real time. The vast majority of shoppers who use digital wallets use Apple Pay, and they want to see their order status alongside their credit cards, concert tickets, and rewards programs. 

Apple Wallet by the numbers

If a couple of Reddit posts haven’t convinced you that your store needs to enable Apple Wallet Order Tracking, consider these stats:

• Apple Pay is the #1 digital wallet, with 92% of the market share.
• It’s estimated that 25% of all consumers will use Apple Pay by 2030.
• More than 50% of Gen X and Millennial digital wallet users use Apple Pay weekly, and for Gen Z, that number is over 70%.

The number of shoppers using Apple Wallet continues to grow year after year. If you’re not offering Apple Wallet Order Tracking, you’re missing out on a vital tool for customer satisfaction and loyalty.

Benefits of Apple Wallet Order Tracking

Apple Wallet Order Tracking offers substantial benefits for both you and your customers. Here are some reasons why you should consider enabling it:

• Ease and convenience: Order tracking information and business contact details are all accessible to shoppers from Apple Wallet, making it easier to get a single view of multiple orders and reach out to the merchant if something doesn’t look right.
• Timely, relevant communication: Shoppers can receive notifications when order updates are available, keeping your brand and products top-of-mind.
• Enhanced privacy: The customer’s order information is processed and stored on their iPhone, so only you and the shopper can access it.
• App downloads: If you have an iOS app for your store, customers can download it directly from the order details page in Apple Wallet.
• Better customer experience: Seamless order tracking and management can help drive higher customer satisfaction and repeat purchases.
• Brand trust: Your business provides the single source of truth for order and tracking information provided to your shopper.

Companies like FIGS, a direct-to-consumer healthcare apparel and lifestyle brand, are already using Apple Wallet Order Tracking to improve the visibility of their online orders and make order tracking more convenient. 

How Apple Wallet Order Tracking works

Apple Wallet Order Tracking is easy to set up and free with AfterShip Tracking. You can quickly install and configure the feature in several places throughout the customer journey. Then, shoppers can add their orders to Apple Wallet in two ways: 

1. Manually: Customers can add their orders through the order confirmation page, order tracking page, post-transactional customer emails, or SMS order updates and then access them through the Orders section of Apple Wallet.
2. Automatically: When orders are made using Apple Pay at participating merchants, they will automatically show up in the Orders section of Apple Wallet.

If you already have an AfterShip Tracking account, simply log in to your admin portal and install the Apple Wallet Order Tracking add-on. 

If you are new to AfterShip Tracking, subscribe to one of AfterShip Tracking's plans, connect it to your eCommerce store, and install the Apple Wallet Order Tracking add-on. 

After installing Apple Wallet Order Tracking, you can configure it through AfterShip Tracking for your Shopify order status page, branded tracking page, email, and SMS.

Shoppers want Apple Wallet Order Tracking — and merchants need to deliver

There’s a reason Apple Wallet Order Tracking is generating so much discussion on Reddit and elsewhere. Customers want it, and they’re frustrated that more merchants aren’t on board.

Give customers what they want — convenient and accurate order tracking in one place at the click of a button — and they’ll reward you with positive reviews, repeat purchases, and long-term loyalty.

Learn more about Apple Wallet Order Tracking or book an AfterShip Tracking demo now.