Leverage AI-Driven Product Recommendations to Improve Gross Merchandise Value (GMV)

AI-powered Product Recommendations
AI-powered Product Recommendations

The eCommerce industry is evolving rapidly, and online retailers don’t want to be left behind when it comes to using the power of Artificial Intelligence (AI) to empower their sales and conversions.

AI-driven product recommendations are reshaping the way consumers shop. Having said that, AfterShip adds AI-driven product recommendations functionalities into notifications emails and branded tracking pages to help merchants boost their gross merchandise value (GMV).

Why use AI-powered product recommendations?

  • Ensure your customers find the products they are looking for quickly and easily
  • Allow brands to highlight the products other customers love most
  • Create opportunities to cross-sell and upsell
  • Offer the right products to the right customer at the right time to uplift user experience
  • Identify new and unique customer/product relationships

How to showcase product recommendations in notification emails?

  • Log in to your AfterShip Admin account
  • Go to Notifications > Emails and SMS
  • Select the predefined email workflow of your choice or create a new email workflow
  • Enable the status of the workflow
  • Click “Edit email template”
  • Under the “Content” tab, click “Add blocks” and add the “Product recommendation” block
  • From “Product settings,” you can choose the recommendation type (AI-powered) and recommendation strategy of your choice: Best sellers and Frequently bought together
AI-powered product recommendations (Notification emails)
AI-powered product recommendations (Notification emails)
  • Set the number of columns and maximum number of products you want to display
  • Once done with all the settings, hit the “Save” button

That’s all! You are all set to improve your conversions with AI-powered product recommendations on your shipment notification emails.

How to use AI-powered product recommendations on your branded tracking page?

  • Log in to your AfterShip Admin account
  • Click the “Tracking Pages” tab and edit your tracking page or add a new one
  • Add the “Product recommendation” block to your page
  • Select the recommendation settings: Best sellers, Recently viewed, and Frequently bought together
AI-powered product recommendations (Branded tracking page)
AI-powered product recommendations (Branded tracking page)

Note: You must connect your store to use AfterShip’s AI-powered product recommendations

You can also choose specific products you wish to display on your branded tracking page.

If you need a helping hand in enabling product recommendations on your branded tracking page and notification emails, please reach out to our customer support team for quick assistance.