Best Tips to Ignite Your Fourth of July Marketing Campaigns

The Fourth of July continues to be one of the biggest summer holidays in the United States. It is not just a celebration of Independence but a perfect mid-year holiday for brands to grab the attention of potential customers and boost sales.

73% of American consumers plan to celebrate the Fourth of July in 2024. Last year, more than $9 billion was spent on food alone — that’s a lot of barbecue! Inflation is still top of mind for many shoppers, however, so they’ll be on the hunt for deals on everything they need for the perfect outdoor celebration. 

If you are launching a sale this Independence Day, we’ll inspire you with the best marketing ideas to help you boost traffic and revenue. 

Best marketing tactics to boost your Independence Day sales

Let’s take a deep dive into the list of actionable marketing ideas that will help you power up your sales this season.

Create or update a dedicated landing page for the Fourth of July

A dedicated landing page for holidays and celebrations like the Fourth of July can help your Google ranking, especially if you use the same url every year. Ensure your page is optimized for long-tail keywords, like “Fourth of July clothing for kids” or “Fourth of July-themed paper products,” as shoppers will likely be looking for specific items for their parties. 

Grow your email and SMS subscriber list with red, white, and blue

Your email and SMS lists are one of the best ways to expand your customer base and promote your best deals, offers, and bestselling products — but first you have to grow your subscriber list. Theme-based popups are an eye-catching and effective way to get first-time visitors to sign up. Use them in the lead-up to the Fourth of July to tease upcoming sales, and on the day to offer an additional discount for subscribing. 

Leverage social media for maximum reach before the holiday

Social media platforms are powerful tools to connect with your audience and amplify your Fourth of July campaigns. Here are some effective strategies to consider:

• Host a Fourth of July-themed contest or giveaway: Encourage participation by organizing contests or giveaways with a patriotic theme. For example, ask your followers to share photos of their Independence Day celebrations using a specific hashtag. Offer prizes related to your products or services to boost engagement and brand awareness.
• Collaborate with influencers: Partner with influencers who resonate with your target audience to promote your Fourth of July deals and products. TikTok is an especially effective platform for this strategy. Consider selling on TikTok Shop as well, so interested customers don’t need to leave the app to buy. 
• Create engaging content: Post visually appealing and fun content related to Independence Day, like recipes for festive treats, DIY decoration ideas, or historical facts about Independence Day. Use a variety of formats like videos, stories, and reels to keep your audience entertained and informed.

Promote your sales (and patriotism) with email and SMS

Email and SMS marketing can help you expand your reach, boost conversion rates, and increase sales. Create exclusive offers for Independence Day, and use an on-theme discount code for your offer, like HAPPYFourth or JULY4 to keep your campaign consistent through checkout. And don’t forget to promote your offer to new visitors via a banner on your site. 

Upsell and cross-sell with Fourth of July bundles and complementary products

When it comes to a holiday like the Fourth of July, consumers usually buy more than one thing. Whether it’s patriotic apparel, food items, grilling equipment, or outdoor decor and games, offer discounted bundles on products tailored for summer gatherings. If you don’t sell products that fit the theme, a “Made in the USA” bundle would be a great way to leverage the day's excitement to boost sales.

To increase your average order value (AOV), make sure to offer complementary products at checkout. For example, if you’re selling a bundle with tools for the grill, offer an apron or skewers as add-ons on the checkout page. Tools like AfterShip Personalization make it easy to create and display cross-sell and upsell widgets throughout your store. 

Create a sense of urgency with limited-time Independence Day offers

Appealing to a customer’s FOMO (fear of missing out) is an effective tactic for getting them to take action. Use limited-time offers like flash sales, or reward extra loyalty points for purchasing certain products or buying within a specific window. A countdown timer can help create a sense of urgency and urge customers to buy now. 

Urgency doesn’t just apply to sales. Use estimated delivery dates on product and checkout pages to let customers know when their orders will arrive, and ensure that your promotions include the last day they can order to receive their items in time for the celebration. 

Earn your stars and stripes this Fourth of July

With these strategies, you’ll be able to attract new customers, grow sales, and boost AOV for the Fourth of July and beyond. Want more tips and strategies for eCommerce marketing? Subscribe to AfterShip’s blog to get expert insights and advice.