In the current retail climate, eCommerce brands and merchants must place increased value on designing returns policies that protect their bottom line and set clear expectations. Increasingly, customers expect more from their buying experience, and companies must take proactive steps to meet those expectations. By creating an efficient return policy

📊Key Insight: Returns can be confusing and sour a customer's experience. Go beyond your customer’s expectations and create another touchpoint for customers to shop anew. As customer journeys evolve and become more complex, returns become ever more crucial. Seamless return experiences mean minimizing the risk of confusion while contributing