Branded shipment notifications, often undervalued, can drastically boost brand identity and customer relations. Believe it or not, 85% of customers prefer email updates, which enjoy a 65% open rate according to AfterShip's research. The reason is simple: automated, branded updates from AfterShip keep customers up-to-date on delivery status and relieve

Tracking is an integral part of the post-purchase experience, and a branded tracking experience can bring tremendous value to both brands and customers. It provides a seamless and consistent representation of your brand, helps build customer loyalty, and increases revenue by keeping shoppers engaged throughout the delivery process. In this

Buying something online isn’t the dice roll it once was. Over the years, merchants and retailers have made significant strides in fighting purchase anxiety by improving product descriptions, optimizing checkout flows, and building trust with loyal customers. Today, though, many are also realizing the importance of warranties and other

We've all been there - that pair of jeans that looked perfect online but didn't quite fit right when they arrived. With the inevitable rise in online returns, some platforms offer fancy features like 2-day shipping or automated return processes. But what if those one-size-fits-all solutions don't exactly fit your

It's important to remember that a successful order is not the end of the customer journey. If the item doesn't arrive, is damaged, or doesn't meet expectations, what are the next steps? How can brands and retailers keep customers engaged? In recent years, customers have come to expect higher-quality experiences,

As businesses navigate increasingly complex supply chains in a fast-paced global economy, managing reverse logistics has become critical to success. Efficiently handling returns, repairs, and product recalls can make or break customer satisfaction, brand reputation, and bottom-line profits. To this end, the reverse logistics market has been growing significantly. In

In the current retail climate, eCommerce brands and merchants must place increased value on designing returns policies that protect their bottom line and set clear expectations. Increasingly, customers expect more from their buying experience, and companies must take proactive steps to meet those expectations. By creating an efficient return policy

📊Key Insight: Returns can be confusing and sour a customer's experience. Go beyond your customer’s expectations and create another touchpoint for customers to shop anew. As customer journeys evolve and become more complex, returns become ever more crucial. Seamless return experiences mean minimizing the risk of confusion while contributing